Philippe Said

Product Strategy & Product Design

Digital Experience Architect

Business Design

I create digital products & services.

Design & Innovation


I'm a systems-thinker and problem solver. Using design thinking research and lean methodologies I uncover connections that others don’t see, and discover and meet the needs of organisations, users and stakeholders.

Using a wide range of analytical and generative methods, I integrate design-led strategies into existing practice in organisations and communities. I am ready to create, lead and manage complex new products, systems and services that have a sustainable impact.

I have ten years of experience working in product design and bridging the gap between strategy, design and practical product development. I work with clients to deliver surprising and compelling strategic outcomes which are contextually appropriate.

Specialties and interests in research methodology, and lean, strategic futures, persuasive design, designing change, and many other areas, I am a 'T-shaped' human who is always looking for positive and interesting people to work with.

Philippe Said Experience Architect
„ The experience is the product we deliver, and the only thing that customers care about “


In the past, customer experience meant presenting information and functions to users in a usable, efficient and enjoyable manner. In order to be competitive in the future, brands must get better at anticipating customer needs and satisfying them before the customer takes action.

This type of experience design is referred to proactive experiences and they are on the fast track to becoming a standard feature in everyday customer experiences.



Evaluation of your current product and service experience against human needs and expectations in the market through Design Research.


Determine your greatest opportunities within the context of available technology, the market, and consumer needs.


Envision, design, and prototype products that connect to customers on a functional and emotional level.


  • Design Strategy
  • Business Strategy
  • Digital Product Design
  • Service Design
  • Change Management
  • User Research

Clients i've worked with to launch and scale new experiences.

Mont Blanc
Otto Vers&
Deutsche Post
Visit Berlin
Sound Studies Lab


Annual Multimedia Award
Deutscher Designer Club
Digital Br& Champion


I have to keep most of my portfolio offline for now. Get in contact and i will send you the full portfolio.

Get in touch

Want to start a project or just talk?

Enjoy the rest of your !

Philippe Said